What we offer business
Our clients face many challenges and often do not use research to support understanding and decision-making. Sportsfan Panel has been designed to change this and to offer sports organisations easy options to engage with their consumers.
We already understand many of the questions you need to answer because in many instances we have answered them for other organisations. This knowledge makes us well placed to become your trusted information providers. Below are some examples of the questions we have helped to answer for clients:
For Sports National Governing Bodies
Do you know enough about your consumers, fans or participants?
Do you know what sports fans think of your image?
How satisfied are your participants with facilities?
How do sports fans take part in your sport?
Do you use research to support strategies for growth?
What benefits should we offer members?
How satisfied are our members and will they renew their membership?
For Professional Sports Clubs
What motivates consumers to support your club?
What are the pathways?
What is our customer experience like? How does it compare to others?
How can we attract more fans?
What ticket price should we charge for matches?
How much should season tickets be if we want to attract as many fans as possible?
What is the best way to communicate with fans?
What should our website include?
Is there a market for a club membership scheme?
What do our fans look like?
For Commercial Partners
How many sports fans are aware of our brand?
What do they think of our brand image?
Are our sports alliances capable of enhancing our brand?
Are sports fans likely to spend more on our brand vs others?
What is interest in sports like?
How many consumers can we reach?
How Sportsfan Panel delivers
We offer sports organisations and businesses involved in sport the opportunity to access their consumers and better understand their motivations, needs, and influences. We do this through a number of different ways and will always talk to you first to tailor our recommendations for research:
Targeted Sports Fan Surveys
The Sportsfan panel comprises fans, consumers and participants of most sports. We design and build your survey based on your own objectives. We then contact panelists that match your criteria for research and invite targeted panelists to take part in the survey. Once we have collected the results we run detailed analysis and produce an accessible report for your team to base decisions on.
Instant Survey
We can add a survey hot button to your website to understand the views and opinions of your visitors. Discounted fees are offered for allowing us to recruit your visitors to join the sportsfan panel and a 5-question survey is completely free of charge.
Sponsorship & Advertising
We have expertise in producing sponsorship ROI surveys and our panel of sports fans can provide quick insight on reach, awareness and image metrics associated with sports and sponsor partners. This is key in sport as it delivers a mechanism for all sports (not just the richest) to provide valuable data back to commercial partners to enrichen their relationship.
Sports Participation and Satisfaction Surveys
Funding in many sports relies on a range of factors including levels of participation in your sport and satisfaction with facilities. Sportsfan panel offers an excellent approach to understanding issues around participation by running segmentation surveys that delivers views and pathway insight across 4 key groups – current participants of your sport, trial participants, considerers and rejectors. This approach is unique in sports and provides data that can underpin NGB strategy