World Cup survey results – brand image

Every four years the FIFA World Cup is met with great anticipation, expectation and jubilation. This years World Cup was no exception. The first event on African soil was billed as the biggest and best yet.

For many the tournament was something of an anti-climax. Mediocre performances and questionable refereeing decisions lead to a poor World Cup for spectators that did little to improve FIFA’s image, and it seems that the tournament sponsors also suffered mixed results.

Please see the report below for the results:

WorldCupReport

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